Wait a minute! Before you reduce the price of that your listed real estate asset that’s refusing to go off the shelf, you need to find out if you are doing the right thing. Chances are that the price might not be the issue.
•Marketing photos and description: Start by reviewing your marketing strategy. Is the property description compelling and highlighting key features? Are you using professional photography to showcase the home in its best light? First impressions matter, and poor-quality images can deter buyers before they even schedule a showing.
•Online appearance: Double-check that the listing is accurate and optimized in the MLS. Ensure all details are correct, complete and appealing to potential buyers.
•Visual appeal: If the home isn’t generating interest, consider how it shows in person. Does the curb appeal draw people in, or does the exterior need fresh paint or landscaping? Inside, staging can make a huge difference. Sometimes, simple updates like decluttering or rearranging furniture will improve the home’s presentation without a major investment. Address the condition of the home based on the seller’s budget and timeline to make it more competitive.
•Showing availability: If a seller has restricted showing times, they’re automatically reducing demand. The more difficult it is for buyers to see the home, the fewer opportunities you have to secure a strong offer. Before discussing a price reduction, make sure the seller understands how flexibility with showings can increase interest and lead to a faster sale.
